To preadolescents? Really?

Ia a review for the Broadway version of Finding Neverland (an offer to buy tickets for which just landed in my inbox, prompting the search for reviews), Ben Brantley of the NT Times says:

In the script, a theatrical producer, Charles Frohman (the valuable Michael McGrath), is alarmed when he hears that Barrie, his star playwright, is working on a children’s fantasy. Children, Frohman says, do not buy tickets.

But oh, Mr. Frohman, children have acquired a bit more power since the Victorian era. If you could time-travel to Broadway today, you would see that some of its healthiest, longest-running hits are pitched to preadolescents: “Wicked,” “Matilda” and Disney’s “Aladdin” and the all-mighty “The Lion King.”

Wicked? Pitched to preadoslecents? Really?

I mean, really? I don't have any kids around so I don't know.Do they really sell Wicked to preteens? Not is it a show they'd like (maybe they would, though it struck me as appealing to an older audience), or a show they go to, but is it a show that's actually marketed to them?

Because that list sounds like a round of "One of these things is not like the others" to me.