Fee - say what?

The apartment complex up the road is in new hands. They got one of those flashing roadside signs and parked it at the entrance.

UNDER
NEW
MANAGEMENT

it says, and goes on to entice you with

EXTREME
MAKEOVER
UNDERWAY

NEW
BATHROOMS
UNDERWAY

NEW
KITCHENS
UNDERWAY

ENERGY
EFFICIENT
WINDOWS

which leads me to believe utilities aren't included

NEW
CLUBHOUSE
COMING

REFRESHING
SWIMMING
POOL

MILITARY
DISCOUNT
AVAILABLE

REFUNDABLE
SECURITY
DEPOSITS

and my personal favorite

FREE
APPLICATION
FEE

Free fee? I mean, "Free application", okay. "No application fee" I could understand.

But - a free fee?

I think they let that three-line format go to their heads.