Saturday, December 01, 2007

But how perfectly fitting

In the World Wide Words newsletter for today, Michael Quinion writes:
PREDATOR A Sic! item last week mentioned a job advertisement for Fox News that referred to a "predator", a Writer/Producer/Editor. Anthony Massey, a BBC news producer, e-mailed to say, "'Predator' is as you suggest a jargon term of the television news business, but it seems to be both very recent and so far confined to the US. It may indeed be most often used by Fox News, as media companies do develop their own internal jargon. However, the job it describes is familiar in broadcast news organisations worldwide. It combines the journalistic function of producer with the technical skills of a picture editor, who assembles the film into a complete story. Now that 'film' doesn't have to be film, or even videotape, but often exists only on a computer server, there's no reason why one person should not research the story, write the script and assemble the pictures. In BBC News, and I believe in British television as a whole, such a person is simply called a producer. We have not felt a need to invent a new name, especially such an unpleasant-sounding one, just because the job description has expanded to take in new technology."
How can anyone be surprised that Fox chooses such a name for the people who "research, the story, write the script, and assemble the pictures"? Not only is a 'cute' play with 'fox', but it pretty accurately sums up the relation between Fox and its viewers, judging by what those 'predators' release onto the airwaves...

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2 Comments:

At 9:00 AM, December 01, 2007 Anonymous Anonymous had this to say...

An unconscious revelation of FOX's nature. You just can't hide these things.

 
At 12:15 PM, December 05, 2007 Blogger Denise had this to say...

It couldn't possibly be a mashup of "producer" and "editor"? Yeah, it's goofy, but so is calling items that indicate what's inside a newspaper a synonym for marijuana. (And then spelling it wrong.) Just calling them a "producer" would be getting fast and loose with job titles, something the corporations I have worked for would never do, especially when salaries are tied to same. . .

 

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