Monday, January 28, 2008

all the logos? or all the candidates?

I don't want to be picky, but ... in the sidebox next to a rather good analysis of the designs of presidential campaign logos ("What font says 'Change'?"), the Boston Globe places this:
* Photos See all the candidate's campaign logos
Which candidate, I wonder, and why does he have so many logos?

But of course, it should have read "all the candidates' campaign logos". (Because, oddly, in the main illustration for the story they show only six of seven. (All? for the media's definition, anyway.) And the one they left out was ... Mitt Romney.)

It's true that this is purely a spelling difference (candidates, candidate's, and candidates' all sound alike), but then, so too is the distinction we make between "too, to, and two". In print, we need more clues since the written form of the word is all we have. And there's a difference between "the logos of all the candidates" and "all the logos of one candidate"...

(hat tip uu mom)

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5 Comments:

At 12:13 PM, January 28, 2008 OpenID q-pheevr had this to say...

The Globe seems to have missed the (to me, among others) obvious problem with McCain's wordmark, which is that "McCain" in white on black, with a star, positively screams "frozen food."

 
At 6:45 PM, January 28, 2008 Blogger the chaplain had this to say...

The Globe's analysis is pretty interesting. Too bad we didn't see Romney's logo - or did I just miss it?

 
At 8:44 PM, January 28, 2008 Blogger The Ridger, FCD had this to say...

Chappy, you have to click on the link that says "all the logos" and they have Romney's there.

 
At 9:30 PM, January 28, 2008 Blogger fev had this to say...

Hope it's not out of place to say "Beat Dook" here.

 
At 12:00 PM, January 29, 2008 Blogger The Ridger, FCD had this to say...

It's never out of place to say that! :-D

 

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