Saturday, December 12, 2009

No, it isn't

Several times in the last week I've seen an ad for Identity Guard, which is some form of protection against identity theft.

Their slogan: Identity Guard - making it OK to trust again.

No. They're making it unnecessary to trust. There's nothing wrong with that, of course, but their slogan doesn't accurately describe their product...

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At 10:07 AM, December 13, 2009 Blogger Barry Leiba had this to say...

Right, new slogan: "Making it OK to be oblivious again."

I like it; it kind of rolls off the tongue, doesn't it?


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