Oh, dear - the Toys Я Us transliteration strikes again
Here's a listing from Biblio.
What's worse is their inability to recognize the font used on the book jacket. What they've shown as M is really a lowercase T. You can see a difference between the м's in морфолгия современного and the m's in лиmераmурного:
So what should be LITERATURNOGO becomes LEMYERAMURNOGO. I call this Toys Я Us because it involves mapping the Cyrllic letter to the Latin one it most resembles. After all, the Cyrillic 'r' is P, and the Я is 'ya'. This isn't the worst example I've seen, which is:
Mohymehtajibhar nponarahia(and which should be rendered as Monumental'naya propaganda). But it's up there.